WSL & Bonsoy promote a healthy lifestyle
Plant-based milk and beverage company Bonsoy signs three-year agreement with WSL and is set to activate across events in Australia and New Zealand.
The World Surf League today announced a new exciting partnership with plant-based milk company Bonsoy, a Spiral Foods Product. The three-year deal will see Bonsoy become the official milk of the World Surf League in Australia.
Bonsoy will activate across five marquee events in Australia and New Zealand including the Sydney Surf Pro in Manly, The Corona Open in Piha New Zealand, the Corona Open on the Gold Coast, the Rip Curl Pro Bells Beach in Victoria and finally the Boost Mobile Margaret River Pro in Western Australia. Bonsoy aims to connect with the surfing community through a strong meaningful on-site presence with a trial and education activation ultimately highlighting that Bonsoy is a high-quality product for the body and the earth .
“We’re thrilled to be partnering with a brand like Bonsoy” said WSL Asia Pacific General Manager Andrew Stark. “Bonsoy is a brand that shares a similar ethos to the WSL, and that is to promote a healthy lifestyle and the benefits of implementing positive change in your daily routine. Whether it’s getting in the water every morning or adjusting your daily coffee order, both Bonsoy and WSL are keen to make a positive change in people’s lives, so we’re thrilled to have them join us for the next three years.”
“We’re very excited to be partnering with WSL”, said Raphaelle Wilson, Bonsoy Marketing Manager. “Our brands are aligned as we believe in creating a sustainable future for the planet through living a healthy natural diet and our products are created with high-quality natural ingredients that don’t burden the earth or the body. Surfing is a sport that relies on nature now and well into the future.”
from World Surf League media release (6 February 2020)
JULIAN WILSON JOINS BONSOY
Bonsoy + Julian Wilson:
Fully Frothn’ on the World Surf League.
Frothn (verb): 1. to be fully amped; 2. to form or contain a rising or overflowing mass of small bubbles.
At Bonsoy, we’ve been bringing the froth to homes and cafes since the 1980s. So for us, it makes perfect sense to partner with some of the most effervescent humans and organisations on the planet. We’re pumped to announce that we’re teaming up with superstar surfer Julian Wilson and his family for 2020–21, and the Australian leg of the World Surf League until 2022.
Julian Wilson: the poster on every grommet’s wall.
Fresh air, clean water, breathtaking coastlines: surfing is the ultimate lifestyle sport – physically and spiritually nourishing. When it comes to surfing in Australia, Julian Wilson is the walking, (occasionally) talking manifestation of every grommet’s dream. This is the guy who paddled towards the shark that tangled with his close friend Mick Fanning. He’s the 2018 World Title runner-up, and that year won the nothing-short-of-epic WSL event at Kirra with a busted shoulder. Now he’s set to fly the Aussie flag at the 2021 Tokyo Olympics.
Like us, Julian’s a quiet achiever – extroverted on the inside. And his bottom turn is as timeless as our frothable, creamium products. So we knew he’s made of the right stuff to join the Bonsoy family.
It takes wholefood value to nourish whole humans.
That’s why we only use premium-quality, all-natural soybeans and almonds, so every drop is packed with real food for real people. As an athlete at the peak of his abilities, Julian knows all too well that to get the most out of your body, you’ve got to put the best stuff in. Here’s what he has to say: ‘I’ve introduced Bonsoy products into my daily routine over the last couple of months and I’m happy to report great results! Every morning I make smoothies for me and my family. Bonsoy Almond Milk fits in seamlessly and the fact it contains nothing artificial is a huge bonus.’
Taking Bonsoy beyond vertical.
For obvious reasons, World Surf League events will be run a little differently for the next year or two – kicking off with an Australian Grand Slam event in September through to October. From Snapper to Bells to Margies, we’re fizzing to bring the froth to every event. ‘We’re stoked to have Julian Wilson and his family join the Bonsoy team,’ says Marketing Director (and non-relative) Raphaelle Wilson. ‘Julian’s dedication to a healthy lifestyle for himself and his family is the stuff our people live and breathe every day. We’re looking forward to see Julian take his surfing to even greater heights, backed by Bonsoy.’